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Brain Scans Reveal Power of Super Bowl Advertisements
If you are wondering if the $2 million dollars advertisers paid per Super Bowl Commercial was money well spent, the New Scientist has an article up about a team of California neuroscientists who...
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Brain Scans Predict If You’ll Buy Something
According to an article on Reuters, brain scans can predict if consumers are going to buy something or not: When people see something they want to purchase, a portion of the brain called the nucleus...
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Why You Fall For Dumb Things
The New York Times has an interesting series of tests and explanations that show why and how the human brain makes errors in estimating probability—and consequently, why we get suckered even if we...
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Why Costco Taunts You With High-End Luxury Items
Heather at The Greenest Dollar read How We Decide by Jonah Lehrer earlier this summer, and it made her see Costco in an entirely new way. The point behind all that crazy luxury stuff for sale at Costco...
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